Create high-reaching broadcast initiatives that showcase California’s culinary offerings.
We worked with Rick Stein on his primetime BBC2 series, Rick Stein’s Road to Mexico, on a Californian road-trip special. We created an itinerary that featured eight California partners – from Marin County to San Diego – and showcased the diversity of scenery and food to be found across California.
Later in the year we worked closely with James Martin’s production company on James Martin’s American Adventures. Airing on ITV, we secured six dedicated California episodes within the 10-part series, and showcased everything from Michelin-star chefs Thomas Keller and Kyle Connaughton in wine country, to bee-keeping in Monterey and farm-cooking in Castroville.
12.4 million viewers combined
14 California clients featured
ROI of $490:$1