Devise a strategy to utilise the Colorado Tourism offices’ marketing budget in the UK to drive sales and awareness.
Multi channel activity encompassing print, retail and digital activations, and bringing in multiple partners for maximum reach and awareness.
nal media and into micro-influencers and experts in their craft, through photography, food and drink and LGBTQI+ outlets to promote California and its offerings in its entirety.
In March 2018, Black Diamond coordinated a four-way marketing campaign, bringing together budgets from Colorado Tourism Office, United Airlines and Visit Denver with leading UK tour operator dnata.
The campaign included B2B (Gold Medal) and B2C (Netflights) activity both aimed at promoting United Airlines’ new direct flight service to Denver and the holiday experiences within and beyond this gateway city.
Expansion of Colorado products in market
2 launch events