MARRIOTT ‘A TASTE OF SUN’

THE BRIEF

Build brand awareness through strategic and creative video content via its social media channels without forcing the group's branding.

Black Diamond provided a small, mobile film crew and in-house post production to create, shoot and direct four, five minute videos, including a full set of cut-downs for social channels. Using a culinary theme, the films featured a chef and hotel guest from each location, showcasing the local delicacies, ingredients and establishments both outside of the hotel - as well as in the property itself.

THE STRATEGY
THE RESULTS

A series of short films spanning four destinations; Barcelona, Sardinia, Athens and Bodrum that live online indefinitely.

Following the success of the first series, a second was commissioned by Marriott and expanding to six videos spanning six destinations; Tel Aviv, Venice, Munich, Warsaw, Paris and London

RELATED CASE STUDIES