THE BRIEF
Build brand awareness through strategic and creative video content via its social media channels without forcing the group's branding.
Black Diamond provided a small, mobile film crew and in-house post production to create, shoot and direct four, five minute videos, including a full set of cut-downs for social channels. Using a culinary theme, the films featured a chef and hotel guest from each location, showcasing the local delicacies, ingredients and establishments both outside of the hotel - as well as in the property itself.
THE STRATEGY
THE RESULTS