Seeing the rise in popularity of podcasts, we wanted to incorporate podcasts as part of our media strategy and showcase California through the eyes and words of a trusted advocate.
Black Diamond launched a six-episode branded mini-series with award-winning author Emma Gannon, creating the ‘California Innovation Tour’ within her popular Ctrl Alt Delete podcast. Having previously worked with Emma on a social campaign for Visit California, we knew she would be able to speak about California culture with authenticity and true passion. Our mini-series explored female pioneers across tech, wellness and culture, and was supported with a social campaign across Emma’s and Visit California’s channels.
100,000 listeners within five days of launching
250,000+ listens to date
Social campaign across Visit California Facebook, e-newsletter and blog
Emma Gannon appeared on Visit California’s own podcast California Now
