Organised and executed a series of corporate communications spanning LHG’s network of airlines through flight operation news, business results, press conferences and board meetings, corporate and consumer announcements, opinion pieces and measures in light of the Covid-19 pandemic.
To support this, a consumer media relations strategy was also implemented to run in tandem with the business news, including new route launches, seasonal increases, regional firsts, airport photoshoots, senior personnel interviews, launch events for trade and media and inaugural route press trips and product launches. Key messaging such as ease of connection for onward, international travel, European travel airline of choice and advances in sustainability were weaved throughout.
5,302 pieces of coverage
117 pieces of coverage
34 PRL’s written and distributed
56% B2B | 44% B2C media placements
