Continue to drive visitation to California through broadcast media opportunities.
In conjunction with production company 7Wonder, Black Diamond supported a high profile television series from concept to airing.
Tapping into the popular TV travel trend, the three-part series saw the iconic comedian, Billy Connolly, travel the United States by Amtrak rail and our involvement started at the research phase and continued through recce and filming to the broadcast stage, thus ensuring the client’s messaging was included in the final cut. The three-part ITV1 series included a ‘with thanks’ credit to the client.
Media value in excess of $26 million