Tourism Ireland: Hosted Buyer Day in London

Tourism Ireland wanted to bring its tourism partners face to face with qualified UK buyers. The aim was a structured, high-quality B2B programme that would give partners direct access to relevant buyers, delivered in September 2026.

As Tourism Ireland’s current delivery partner, Black Diamond managed the programme from start to finish, providing:

Recruitment and individual qualification of 15 UK buyers: each buyer qualified individually to ensure they were relevant to the Tourism Board partners

A full day of pre-scheduled one-to-one meetings with 15 Tourism Board partners: a structured appointment schedule set in advance so partners could meet buyers across the day

An evening networking dinner: a more informal setting for partners and buyers to deepen the relationships started during the day

End-to-end event management and on-site delivery: Black Diamond handled the event from planning through to delivery on the day