Bermuda Tourism Authority: UK MICE Sales Programme

Bermuda Tourism Authority wanted to grow its share of UK MICE business. The objectives were to: Raise awareness of Bermuda's MICE offer among UK buyers Generate qualified leads for Bermuda's MICE partners Turn leads into confirmed events, incentive and conferences

Black Diamond runs a year-round UK MICE programme for Bermuda, keeping the destination in front of buyers with business to place. It includes:

Events and FAMs: the October Intro to Golf Day at the Royal Automobile Club and an IMEX America–Bermuda FAM for UK buyers

One-to-one buyer meetings: 75 in 2026 with UK agencies, corporates, incentive houses and associations

Rigorous lead management: every enquiry tracked from first conversation through to RFP and contract