Visit Qatar: UK MICE Sales Programme

Visit Qatar wanted to increase familiarity with the destination among the UK MICE trade. The objectives were to: Educate buyers on Qatar’s MICE offer Drive bookings from the UK market Promote Qatar’s MICE support plan to decision-makers at UK MICE agencies, corporate event teams and incentive houses

Rather than a single event, Black Diamond delivered a year-round MICE sales programme, keeping Qatar in front of UK buyers consistently. It included:

Active promotion of Qatar’s MICE support plan: built into all programme activity, so every touchpoint reinforced the support available to buyers

Targeted sales calls: focused on UK MICE agencies, corporates and incentive houses with live or near-term programmes, so activity was directed at buyers with business to place

MICE FAM trips for qualified buyers: giving buyers the chance to experience Qatar’s MICE offer first-hand