VISIT COLORADO: PAN-EUROPEAN OPTIMISATION

Raise awareness of Colorado as a year-round destination, showcasing its summer and winter experiences to families and couples across the UK and key European markets. We also needed to maintain visibility throughout the year and build consideration around key seasonal booking periods.

We delivered a paid social campaign across Facebook and Instagram, combining year-round activity in the UK with seasonal bursts across five European markets: the UK, Germany, France, Italy and Spain.

Our creative showcased the range of experiences Colorado has to offer, from hiking, horse riding and rodeos to scenic train rides, biking, canoeing and natural hot springs. Carousel ads brought these experiences together, while video creative helped tell the wider Colorado story.

We tailored creative and messaging for different markets and audiences, using campaign insights to refine targeting, creative and spend throughout the summer and winter phases.

By combining year-round activity with seasonal bursts and locally tailored creative, we showcased Colorado’s diverse offering to audiences across Europe and helped keep the destination visible throughout the year.