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TAHITI TOURISME: FEEL WHAT WE FEEL

Service

Paid Media, Strategy & Content

The Brief

Build awareness of Tahiti as a destination among UK and Irish audiences, bring its global ‘Feel What We Feel’ campaign to the local market and drive engagement across social media.

The Solution

We developed a 360-degree social strategy, bringing together organic content, always-on boosting and paid social campaigns. Our organic activity covered everything from monthly content planning and scheduling to community management, reporting and optimisation, ensuring the content reflected Tahiti Tourisme’s priority storytelling themes.

We used always-on boosting to extend the reach of our strongest content, increasing spend during key booking periods. Alongside this, our paid social campaign brought ‘Feel What We Feel’ to UK and Irish audiences, building awareness of the brand positioning and driving traffic to the dedicated campaign page.

We regularly reviewed performance across all three strands, using the results to refine our approach.

The results

3.9M

organic impressions, up 21.3% year on year

4.8%

organic engagement rate, up 45.5% year on year

482k

engagements, up 29% year on year

2.8M

paid social impressions for ‘Feel What We Feel’

75.4k

paid social link clicks to the campaign page<br>

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