The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market. Brand USA works in close partnership with the travel industry to maximise the economic and social benefits of travel.
With training programmes already existing for many destinations within the USA, such as Florida and New York, Black Diamond saw the opportunity for a unified platform highlighting the diversity of the USA.
What we did
Black Diamond brought its strategic travel industry, digital and research expertise together to develop a clear direction for the platform, collecting insight from all areas of the travel trade. Executing a complete service, we delivered everything from full front and back end development through to content creation, global training, and ongoing promotion and reporting. We continue to maintain and support the platform, and it remains on a proactive and innovative development path.