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TOMMYXGIGI WATCHES

Overview

Tommy Hilfiger is one of the world’s most recognised designers providing high quality designs and playful creations across womenswear and menswear. Through Movado Group Inc, Tommy Hilfiger offers complementary luxury lifestyle watches and jewellery, which are young, fun and make a statement. Black Diamond Luxury PR was briefed on the role to launch the TOMMYXGIGI Campaign within the UK market whilst securing high-profile interviews with supermodel, Gigi Hadid, in top-tier luxury consumer print and online titles.

Results

The TOMMYXGIGI campaign for Tommy Hilfiger Watches & Jewellery successfully launched in the UK market. Black Diamond Luxury PR secured key coverage for the collection in consumer titles such as Cosmopolitan, Harper’s Bazaar, Marie Claire, Evening Standard, WatchPro and Vogue as well as focused business and exclusive interviews with Gigi Hadid. Black Diamond Luxury PR has been retained to continue developing the brand in the UK.