Black Diamond created an elaborate PR campaign promoting the 50th Anniversary of the Summer of Love in San Francisco. The activation commenced with an immersive event at Carousel, in central London, where five San Franciscan neighbourhoods were recreated over three floors. Guests were able to enjoy a taste of the city’s gastronomy offerings and immerse themselves in a variety of unique San Franciscan experiences. The event created widespread awareness of the anniversary and provided a platform from which generate media interest, secure journalist visits, and tell the story of the anniversary.
The Summer of Love campaign generated over 1 million impressions and an earned media value of $1.3 million.