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San Francisco MOMA UK Launch

San Francisco Museum of Modern Art event, London


To celebrate the expansion and re-opening of the San Francisco Museum of Modern Art (SFMOMA), San Francisco Travel Association (SFTA) tasked Black Diamond to create a bespoke event for invited travel industry and press guests to network with attendees from SFTA and SFMOMA, learn more about the re-opening and latest developments and events in San Francisco.

San Francisco Museum of Modern Art event interior


Given the requirement of the client for a highly bespoke event, and using the SFMOMA as a creative inspiration, we sought to find a venue that offered a gallery atmosphere, while also allowing us to dictate the branding of the venue and the event.

Working with Icetank in Central London, we used this space and took it from a blank canvas and brought a San Francisco and SFMOMA experience to London. With use of over-sized prints and the space of the venue itself to evoke an art gallery aesthetic, combined with a San Francisco vinyl print on the expansive windows to give the illusion of a night in San Francisco, this event maximised the potential of the space.

San Francisco Museum of Modern Art event beer and wine


The client was delighted with the event – “A huge “Thank you” to the entire team for yet another series of great and successful events” was just one of the pieces of feedback we received.

Guests on the evening found the event to be both exciting and informative, and even members of the public were seen admiring the San Francisco skyline!

San Francisco Moma London event
San Francisco Museum of Modern Art event exterior
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