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South African Airways home page mockup

South African Airways Trade

By creating an online portal for the Travel Trade, we reduced the volume of inbound calls to South African Airways trade team, allowing them to focus their resources on more productive activity.


South African Airways (SAA) is the national carrier and largest airline of South Africa. SAA is Africa’s most awarded airline and operates from Johannesburg, South Africa, to 38 destinations worldwide. The SAA UK trade team was in need of a travel trade­-facing portal, containing useful resources and information about the airline. Inundated with requests for photographs, logos and general information, these repetitive tasks could be handled in a more time effective and simpler way with an easy­-to-­use online resource to direct queries to.

South African Airways promo shot
South African Airways promo shot
South African Airways promo shot
South African Airways promo shot

What we did

From an initial idea, we worked closely with the client to develop the concept, information architecture, and user interface. This involved stakeholder research sessions and development and testing of a visual wireframe prototype, and resulted in a clear brief and direction for the portal. We then built the website and assisted SAA in creating and uploading content then launching to the trade.

Results and outcomes

Black Diamond successfully built a product that was useful for both the trade using it as a service, and SAA using it as a business resource. Saving hours of time in phone calls, emails and administration, SAA are now looking to replicate the site across 8 more markets, with similar sites commissioned in Germany and USA in 2016.

South African Airways multiple device mockup
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