By creating an online portal for the Travel Trade, we reduced the volume of inbound calls to South African Airways trade team, allowing them to focus their resources on more productive activity.
South African Airways (SAA) is the national carrier and largest airline of South Africa. SAA is Africa’s most awarded airline and operates from Johannesburg, South Africa, to 38 destinations worldwide. The SAA UK trade team was in need of a travel trade-facing portal, containing useful resources and information about the airline. Inundated with requests for photographs, logos and general information, these repetitive tasks could be handled in a more time effective and simpler way with an easy-to-use online resource to direct queries to.