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Rapha Partnership Celebrates Colorado’s Year of Cycling

Overview

Black Diamond developed a partnership with renowned cycling brand, Rapha, to showcase the state’s incredible cycling routes during its Year of Cycling.

Through the creation of film, photography, social media and full-length features, Rapha communicated the riding destination of Colorado to Rapha’s engaged audience of cyclists in the UK, Europe and beyond.

From Rapha.cc website engagement to film showcases in their Rapha Clubhouses, the partnership firmly put the US state of Colorado on the cycling map.