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Travel Portland – ‘You Can in Portland’

Overview

To raise awareness and advocacy of Portland (Oregon) within London, Black Diamond planned and managed a 3-week long consumer experiential campaign, ‘You Can in Portland’ on behalf of Travel Portland. Working with partners such as Delta Air Lines, Travel Oregon and the Port of Portland, Black Diamond delivered a multifaceted experiential campaign that pulled together a pop-up shop selling handcrafted Portland goods and a series of events including free vegan tattoos, all supported by a 360 degree communication plan which included an exclusive Time Out partnership.