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Visit Pittsburgh: Art on the Bank

Overview

In 2019, Black Diamond was tasked by Visit Pittsburgh to create a consumer activation which would drive awareness of Pittsburgh as a cultural destination bringing to life its art reputation.

Highlighting the city’s strong art heritage with Andy Warhol, ‘Pittsburgh Art on the Bank’ was developed as a multi-disciplinary, outdoor art exhibition on the Southbank that showcased 12 exclusive artworks from Pittsburgh’s rich and varied arts community.

Alongside the free-to-view exhibition, live talks, printing sessions and a competition to win a holiday to Pittsburgh were available.

Black Diamond secured radio, print and online coverage of the event through a PR programme resulting in 34 pieces of coverage with a combined reach of 7.6 million.

Art on the Bank Logo