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Travel Oregon Out of Home Campaign

Overview

Travel Oregon approached Black Diamond to assist in raising awareness of the IAAF World Athletics Championships being held in Oregon in 2021, while also highlighting the seven wonders of Oregon to drive desire to travel to the State. By working closely with long term partner JC Decaux, Black Diamond strategised a two-week OOH media plan that targeted those travelling to the IAAF World Athletics Championships, held in London in August 2017. With the Championships being held at the Queen Elizabeth Olympic Park, all major routes/hubs across rail, road and foot were planned across East London to ensure the audience were subject to motion and static creative executions.

Results

The campaign activated across major rail hubs, roads and routes around the Queen Elizabeth Olympic Park, driving 9.8 million impacts and reaching over 1.6 million people in the capital during the London Championships.

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