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Ocean Holidays Case Study - Black Diamond

Ocean Holidays


Ocean Holidays is a respected provider of US holiday experiences for UK consumers. Consisting of four speciality brands, they focus on building targeted, mutually-beneficial marketing partnerships with tourist boards, hotels, airlines and cruise lines to offer a diverse range of products.

Ocean approached Black Diamond to help raise the profile of their partner packages through the development of a stand-alone partnership website.

What we did

Content architecture planning | content creation | UX design | visual asset design | interactive design | front & back end development | advanced CMS | administrator training | launch & promotion strategy | public & private page access | hosting & maintenance.

We conducted a complete review of all partnership and marketing content, then devised a totally bespoke solution for presenting the data and channels in a visually appealing yet succinct way. Then we made the whole site manageable so it can be further developed by the Ocean Holidays in-house team.

website mockup on iPhone
website mockup on Macbook
California promo shot

Results and outcomes

As planned, the website was launched in time for IPW 2016 in New Orleans, and enabled Ocean Holidays to showcase their partnership opportunities in a unique, professional way on their tablet and mobile devices.

The trade team can now create individually branded package pages for each of their partners using a simple and powerful content management system.

Training program mockup on multiple devices
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