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Nissan Advertising: Jenny Jones’ Signature Slope

Overview

Working in conjunction with TBWA London, Black Diamond produced Nissan’s ‘Personalise Your Thrill’ commercial starring Olympic medallist Jenny Jones. This was no small feat and, as always, we took the logistical challenges in our stride - in this case shooting a snowboarding film in the height of summer. We manipulated colour code lines with natural dyes and transported tons of snow (literally) to create the illusion of a winter’s day.

Results

The commercial was a huge success being viewed 1.4million times on YouTube and going viral after being used in Nissan's high profile social media campaign.