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Movado - Time for a Movie Campaign

Overview

Movado, a prestigious American watch brand, engaged Black Diamond to increase consumer awareness in the UK. To reflect the brand’s ethos and style, our team devised a sponsorship with the UK’s largest movie website, ShowFilmFirst (1.2 million members) thus embedding Movado in the culture of UK cinema-goers. In conjunction with SFF, Black Diamond devised and designed a new monthly online movie magazine. Black Diamond’s media buyers took advertising in Time Out Magazine’s free movie preview screenings and our production team created a pre-screening trailer featuring a bespoke animated Movado Time For A Movie logo sequence.

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