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Movado - Time for a Movie Campaign

Overview

Movado, a prestigious American watch brand, engaged Black Diamond to increase consumer awareness in the UK. To reflect the brand’s ethos and style, our team devised a sponsorship with the UK’s largest movie website, ShowFilmFirst (1.2 million members) thus embedding Movado in the culture of UK cinema-goers. In conjunction with SFF, Black Diamond devised and designed a new monthly online movie magazine. Black Diamond’s media buyers took advertising in Time Out Magazine’s free movie preview screenings and our production team created a pre-screening trailer featuring a bespoke animated Movado Time For A Movie logo sequence.

Results

Movado is now the proud sponsors of the British Independent Film Award (BIFA) for Best Actor category. Black Diamond has been retained to continue developing the brand in the UK.

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