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Heidi Klein x California Collection - Insta Inspiration

Overview

Working on behalf of destination clients, Black Diamond connected luxury swimwear brand Heidi Klein with four California DMOs (Greater Palm Springs, Huntington Beach, Santa Barbara and San Diego) to create a special California Collection for their Resort Line drop.

Black Diamond created, wrote and designed a glossy California Collection POS marketing booklet for Heidi Klein customers and hosted a high-end in-store event for travel, lifestyle and fashion media.

A high-end digital influencer trip for five took place in destination to discover the inspiration behind the collection. The trip was undertaken as a media fam and the influencers did not receive cash payment.

The Results

As a result of the influencers, social media coverage included 200 posts, 1.2 million likes, nearly 6,000 comments and a total of 5.5 million followers.