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Exodus Travels Case Study - Black Diamond

Exodus Travels


Exodus Travels is the original activity and adventure holiday company in the UK, having been established for over 40 years. Traditionally focused on selling directly to consumers, in more recent years trade relationships have become much more important to the business model.

Exodus approached us to help them develop an online learning platform that would aid their trade team in spreading the word about Exodus products, help them build stronger relationships with their trade partners, and help them engage new agencies and travel consultants.

What we did

Content architecture planning | content creation | research & focus groups | UX design | visual asset design | interactive design | front & back end development | administrator training | launch & promotion strategy | automated user notifications | user testing | hosting & maintenance.

We immersed ourselves in the Exodus culture in order to truly understand their ethos, products and customers. By doing so we were able to work with the trade and sales teams to produce a platform and content that resonates with their target trade partners and effectively communicates what Exodus stands for, why they are great to work with and their range of products.

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Results and outcomes

Launched in summer 2016 with an agent incentive, the user base and engagement levels have continued to grow healthily. The trade team are now able to supplement their live training sessions with an extra digital layer, ensuring that these sessions have a longer legacy and therefore more value.

Dan Jackson, UK Agency Sales Manager for Exodus Travels, commented, “Working with the digital team at Black Diamond has been a real breath of fresh air; they took the time to really understand our brand, product and what we wanted from a system at the beginning, so the build was surprisingly quick and smooth. The company has a positive, can-do attitude, and can turn techy concepts into English the rest of us can understand!”

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