Elemental Adventure is an established operator of luxury, global heliskiing tours. As their competitors began to invest heavily in web development and digital marketing, they approached Black Diamond to help raise their online profile and ensure they remain at the forefront of their game. Our digital and creative teams collaborated to develop a visual brand design, front end development, wireframing, user experience design, interactive map design, responsive design, back end development, server administration, digital marketing consultancy and support (SEO, PPC, email). All this lead to the production of a visually beautiful and highly interactive website that now serves as an effective hub for their online activity.
A 45% year-on-year increase in traffic during the busiest booking season was recorded, along with a significant increase in online customer conversion. Combined with data and insight-led digital campaigns, their return on online marketing investment continues to improve.