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Charley Boorman’s USA Adventure on TV

Overview

Black Diamond worked with TV personality Charley Boorman and Russ Malkin of Big Earth Productions to pitch a new four-part adventure travel series to Channel 5.

Black Diamond secured both channel commission, as well as funding from multiple commercial partners to work with the production company in delivering the series.

Black Diamond developed a PR plan to increase media engagement and consumer awareness of the series.

The Results

An engaging series showcasing the width and breadth of the USA through unusual experiences and meeting interesting characters.

Press coverage reached a value of over £1 million and the series saw an average viewership of 200,000 per programme.