In April 2019, British Airways launched a direct flight service from London Heathrow to Pittsburgh.
Black Diamond co-hosted the inaugural group media fam with eight lifestyle and trade media from the UK and Ireland. The flight was also celebrated in the UK with an exclusive event held at the brand new US Embassy attended by 100 media guests and members of the travel trade.
Visit Pittsburgh branding was present throughout the venue, on the event programme and on gifts. Furthermore, Black Diamond secured an exclusive interview with Craig Davis, President and CEO of Visit Pittsburgh, with travel trade publication Travel Weekly to discuss the new route and its impact.