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Black Diamond organised the UK launch of the Ikon Pass on behalf of Alterra Mountain Company in April 2018.

The Ikon Pass allows travellers to ski and board in 41 global destinations all on one pass and Black Diamond generated market-wide coverage across ski, travel and trade press to announce the new pass.

Since the launch, Black Diamond has targeted media through multiple events and media meetings, hosting the client on a Media Mission consisting of 70 individual appointments over the course of two years.

We have facilitated 19 press trips, generated 122 pieces of coverage, and arranged quarterly media drops consisting of carefully curated Ikon Pass ‘carepacks’ together with the latest news.