Tri-Valley, California UK Sales and Media Mission

This September, Black Diamond welcomed Visit Tri-Valley’s Barbara Steinfeld, President and CEO and Robin Fahr, Director of Marketing and Communications to London for the annual Sales and Media Mission. The Black Diamond team successfully coordinated a series of meetings with prominent members of the UK trade and media industries, strengthening business relationships and showcasing Tri-Valley as a destination. The Mission kicked off with sales calls at AmeriCan and Worldwide Travel, Trek America, Complete North America and America As You Like It. Black Diamond also arranged for Visit Tri-Valley to support a Visit California Trailfinders agent training evening; the event was in a pub-quiz style format and allowed Barbara and Robin to educate 18 new agents on this glorious region of California. The Black Diamond PR team facilitated one-to-one meetings with top influencers and editors from leading publications including The Daily Mail, The Sunday Times Travel Magazine, Culture Trip and Hearst UK.