Black Diamond appointed by Moroccan National Tourist Office

In September, Black Diamond was appointed as the first retained PR agency in the UK and Ireland for the Morocco National Tourist Office following a competitive pitch process. We will be establishing a visiting media and influencer programme to Morocco, as well as hosting a number of journalist and industry events. Key messages for the near future include Morocco’s sustainability programme as the country looks to rebuild its tourism post-pandemic, in addition to promoting world-class cuisine, desert accessibility, mountain hiking and golf. Focus will also be placed on lesser-known destinations, such as the cities of Tangier, Rabat and Fes, as well as the seaside resort of Dakhla, to encourage dispersal.