In September, Black Diamond was appointed as the first retained PR agency in the UK and Ireland for the Morocco National Tourist Office following a competitive pitch process. We will be establishing a visiting media and influencer programme to Morocco, as well as hosting a number of journalist and industry events. Key messages for the near future include Morocco’s sustainability programme as the country looks to rebuild its tourism post-pandemic, in addition to promoting world-class cuisine, desert accessibility, mountain hiking and golf. Focus will also be placed on lesser-known destinations, such as the cities of Tangier, Rabat and Fes, as well as the seaside resort of Dakhla, to encourage dispersal.
