In collaboration with Newcastle International Airport, Black Diamond orchestrated a media event to celebrate the inaugural Lufthansa service from Newcastle to Munich. Launching on Monday 3 February, the event consisted of a media breakfast briefing followed by individual interviews and extended media opportunities at the gate. Four interviews took place, followed by a water salute and photocall on the tarmac with Lufthansa crew and delegation. This hero shot was syndicated with a press release to national media resulting in 16 pieces of coverage across the consumer and travel trade media landscape. Coverage highlights including BBC Look North, Daily Express, North East Times, The Chronicle and Travel Trade Gazette.