Lufthansa Group EMEA Conference

On Thursday 5 September, Black Diamond attended the first EMEA conference at the Lufthansa Group headquarters in Frankfurt, Germany. The day brought together 13 PR agencies to meet with the PR and marketing representatives from the groups five airlines and develop a deeper understanding into the individual positioning and USP’s of each carrier. Further networking with the markets allowed Black Diamond to discuss the current UK media landscape and ongoing story-telling opportunities, including the steps that the Lufthansa Group is taking in sustainability and the advances in innovation and digitalisation across the network.  

The team were also provided with an exciting opportunity to gain exclusive access to the Frankfurt hub, exploring behind the scenes in the hanger learning how mechanics change tyres and hopping aboard a Boeing 747-8 to experience the full Lufthansa Group customer offerings.