JNTO tells the 'Untold' with innovative partnerships

Black Diamond was selected by the Japan National Tourism Organization (JNTO) as their media creative agency to develop two strategic media partnerships with the British Film Institute (BFI) and The Guardian. The multi-media campaign, which included new and traditional media spanning digital, print, social media and film, aimed to capitalise on the pandemic's planning phase and to reach UK consumers considering a holiday to Japan encouraging them to make it a reality when borders open.