Visit California Sales Mission

In July, Black Diamond hosted the Visit California UK & Ireland Sales Mission with a record-breaking delegation of 43 trade and media from California. Throughout the course of the week delegates successfully engaged with over 450 relevant industry insiders, developing invaluable connections. The itinerary boasted of media, influencer and trade events in Dublin, Glasgow, Edinburgh and London. Delegates and guests were treated to a series of collaborative workshops, meetings and events including a speaker series with journalist and podcast founder Emma Gannon, cabin crew training with Virgin Atlantic, a visit to the US Embassy in London and a magical Californian-inspired Garden Party at Westminster Abbey Gardens.