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Visit Los Cabos: Frankfurt Flight Launch

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Los Cabos Frankfurt Flight Launch

In September 2024, Condor launched a new direct flight from Frankfurt to Los Cabos — the first of its kind. As a largely unknown destination in the DACH region, Los Cabos Tourism needed a bold campaign to build awareness, spark excitement and drive winter bookings.

To launch in Frankfurt, we installed life-sized inflatable whales across the city — inspired by Los Cabos as a winter migration destination for Blue and Humpback Whales.

We followed with a rooftop beach takeover featuring 50 tonnes of sand, inflatable whales, swimming pools, DJs, top chefs and branded giveaways. Amplified through OOH, radio and VIP mechanics, the launch made a significant splash.

The results

8,000

Flights sold in two months

16,000+

Tourists brought in from Europe

11.3M

Points of contact

300K

Reached via OOH

2,000+

Face-to-face interactions

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