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The Telegraph Media Partnership


Telegraph interactive USA map

To create an all-compassing multi-media media campaign about the USA that allowed for partner buy-in and conveyed a number of key messages to a target demographic, we had to find the right outlet with the right audience. By working the value-add composition, we were able to develop a robust partnership with The Telegraph, including additional editorial features beyond the commercial element, that have appeared as a direct result of the partnership.

A brand new USA tab on the Telegraph website brought 434,310 uniques to visit in four months, and pre- and post-wave research showed that Telegraph readers intend to spend £82,531,680 on holidays to the USA.

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