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Great Gardens of the USA


Great Gardens of the USA Charleston Garden

The challenge was to showcase the USA’s great outdoors and its proximity to urban gateways in an accessible setting for the UK consumer. By securing a spot at the RHS Hampton Court Palace Flower Show in July 2015, we worked with two destination partners to bring a piece of America to the outskirts of London.

We designed and created a bespoke booklet and ran a competition resulting in data capture of 11,000 consumers. PR around the garden was maximised with coordinated social media, press releases, interviews, a launch media event, integration with The Telegraph and a very special visit from HRH Camilla, Duchess of Cornwall.

Great Gardens of the USA Boston Garden
Great Gardens of the USA Boston Garden
Great Gardens of the USA Boston Garden
Great Gardens of the USA Cover
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