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EA Heliski promotional shot

EA Heli


Background

Elemental Adventure is an established operator of luxury, global heliskiing tours. As their competitors began to invest heavily in web development and digital marketing, they approached Black Diamond to help raise their online profile and ensure they remain at the forefront of their market. Our digital and creative teams collaborated to produce a visually beautiful and highly interactive website that will serve as an effective hub for their online activity.

EA Heliski promo shot
EA Heliski promo shot
EA Heliski promo shot
EA website viewed on iPhone

What we did

Customer behaviour and market research, brand development, visual design, front end development, wireframing, user experience design, interactive map design, responsive design, back end development, server administration, digital marketing consultancy and support (SEO, PPC, email).

Results and outcomes

Even before launching any new marketing campaigns, the positive results of the new site became evident. A 45% year-on-year increase in traffic during the busiest booking season was recorded, along with a significant increase in online customer conversion. Combined with data and insight-led digital campaigns, their return on online marketing investment continues to improve.

EA website viewed on multiple devices
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