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Brand USA Visiting Journalist Programme


Brand USA was new to market and had no programme in place to host media in return for compelling features. The challenge was, with so many states hosting their own media to the USA, how could we enhance activity and be useful? Using our in-depth market knowledge we created the Visiting Journalist Program which has now been replicated across Brand USA’s 18 markets globally.

RESULTS

With an ROI of $488:$1, last year we reached an Equivalent Advertising Value of $31,783,588 reaching 874,809,470 of our target circulation.

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