Black Diamond has worked closely with Brand USA, the destination marketing organisation for the United States, since its launch in 2012. As a newcomer, Brand USA had to work fast to establish itself as an innovator in the market and we have been integral to that development.
When you’re a country as big as the United States, why host a small fam trip when you can host a large one? Thinking along these lines, we devised the MegaFam – a fam trip for 100 agents to experience the USA for themselves.
MAKING IT HAPPEN
Travelling on one of seven different itineraries, each group explores a number of different states on one big road trip, before heading to a finale destination. Here the agents will share their variety of experiences with the goal of educating other agents and enabling them to better sell the destinations upon return.