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Brand USA MegaFam


OUR BRIEF

Black Diamond has worked closely with Brand USA, the destination marketing organisation for the United States, since its launch in 2012. As a newcomer, Brand USA had to work fast to establish itself as an innovator in the market and we have been integral to that development.

Megafam TTG Page Takeover

OUR THINKING

When you’re a country as big as the United States, why host a small fam trip when you can host a large one? Thinking along these lines, we devised the MegaFam – a fam trip for 100 agents to experience the USA for themselves.

Megafam Group

MAKING IT HAPPEN

Travelling on one of seven different itineraries, each group explores a number of different states on one big road trip, before heading to a finale destination. Here the agents will share their variety of experiences with the goal of educating other agents and enabling them to better sell the destinations upon return.

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