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Autumn Winter 2016 Press Day


The Story

The Black Diamond PR team has a wealth of experience in running highly successful events to promote our clients. Our fashion and lifestyle press days are unmissable events for the brands we work with, showcasing their latest collections to all the top industry names.

Autumn/Winter Press Day - people talking
Autumn/Winter Press Day - Yull Shoes
Autumn/Winter Press Day - BOSS Watches
Autumn/Winter Press Day

On the Day

Our Autumn/Winter 2016 Press Day was attended by over 150 journalists from a wide variety of national publications and 30 of the most influential fashion bloggers. Hosted in the luxurious surroundings of the Westbury Hotel in Mayfair, we launched the Autumn and Winter collections of 18 of our diverse fashion and lifestyle client brands, from luxury watches to shoes to high-end men’s knitwear.

The Black Diamond team were on hand to escort the press attendees around the venue, ensuring they received a comprehensive overview of the history of each brand, and of their new collections.

Results

The press day received a wealth of positive feedback and was an undoubted success for all our clients, with over £200,000 of PR value generated and an immediate upturn in sales for many of the brands.

Coverage included high-profile articles in top publications such as the Sunday Telegraph and The Times magazine.

Autumn/Winter Press Day
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