Black Diamond launched the 2009 California SuperFam with an industry wide booking incentive for travel agents, tour operators and travel companies. Agents register all British Airways bookings to California made in April, May or June and 60 lucky agents will win a place on one of the 4 groups who will be experiencing the whole state in September. The SuperFam launch is also supported by a major trade press campaign and a bespoke microsite visitcalifornia.co.uk/superfam.

Over 20 Tour Operators attended the 2009 California Sales Day on the 9th of March, and engaged in one-on-one meetings with 14 Californian destinations. Further to the individual meetings was a bespoke session for the delegates, which included presentations on the UK Market from Virgin Holidays, Tour America and California Vacations. A separate Media Event was held in the Light Bar for delegates and journalists in the evening.

Black Diamond’s brand new 15 half hours series Oregon Uncovered premieres on the Travel Channel UK tonight at 7.30pm. The series explores one of the undiscovered wonders of the USA and will showcase the diversity of culture and attractions for the international tourist. Aspects of this relatively unknown area of the USA which the programmes in the series will seek to explore include food and wine ; the ‘real’ West ; coastal and marine life and eco tourism.